AIDA Framework Generator

AIDA is a 120-year-old copywriting framework: Attention (grab attention with a hook), Interest (build interest with relevant information), Desire (create desire through benefits and proof), Action (prompt a specific CTA). It maps the psychological journey from awareness to decision. Used for landing pages, emails, ads, product pages and video scripts.

Techniques: (1) Bold statistic: "73% of marketing budgets are wasted on channels that don't convert"; (2) Provocative question: "What if your top-ranking keyword is about to be stolen?"; (3) Specific benefit: "How a 2-line email change doubled our reply rate in 48 hours"; (4) Counterintuitive claim: "The reason your landing page isn't converting has nothing to do with traffic." The hook must be relevant to the reader's problem — not just clever.

AIDA (Attention → Interest → Desire → Action): versatile, works for any marketing context. PAS (Problem → Agitate → Solution): most emotionally intense, best for high-pain-point products. BAB (Before → After → Bridge): most inspiring, best for transformation stories. The AIDA generator also outputs PAS and BAB variants so you can compare and choose.

Under $50 impulse purchase: 200–400 words. $50–$500 mid-range: 600–1,200 words. $500+ high-consideration or B2B: 1,500–3,000 words with extensive proof, objection handling and social proof. Rule: write long enough to overcome all objections and create genuine desire — not a word more.