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Internal Links Analyzer

Crawl and audit your website's internal linking structure — find orphan pages, broken links, anchor text gaps and PageRank distribution issues.

Orphan page detection Anchor text audit Link count per page Broken internal links PageRank flow
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Premium tool · Requires active plan

What the analyzer checks

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Orphan pages

Pages with zero internal links pointing to them. Crawlers may miss them and they receive no PageRank. Fixing orphan pages is high-ROI SEO work.

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Link count per page

How many internal links point to each page. Over-linked pages may dilute PageRank; under-linked important pages are a missed ranking opportunity.

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Anchor text analysis

Distribution of anchor text across all internal links — exact match, partial match, branded and generic. Helps identify over-optimisation risk.

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Broken internal links

Internal links pointing to 404 or non-existent pages. These waste crawl budget, create poor user experience and lose PageRank.

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Redirect chains

Internal links pointing to URLs that redirect — each redirect hop dilutes PageRank. Updating to direct links recovers that lost equity.

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Site link graph

A visual overview of how pages link to each other — revealing hub pages, isolated clusters and PageRank silos in your site architecture.

Frequently asked questions

Why is internal linking important for SEO?

Internal links distribute PageRank throughout your site, help search engines discover new content, establish topical relationships between pages, and guide users to related content. A well-structured internal link architecture can significantly improve how quickly Google indexes new content and how rankings are distributed across your pages.

What is an orphan page?

An orphan page is a page that has no internal links pointing to it from other pages on your site. Because crawlers follow links, orphan pages may never be discovered or crawled regularly. Fixing orphan pages by adding contextual links from relevant pages is one of the highest-ROI technical SEO tasks.

How many internal links should a page have?

There is no fixed rule. For content pages, 2–5 internal links per 1000 words is a practical guideline. Avoid linking to the same page repeatedly from the same page — only the first occurrence of a link is typically counted for PageRank purposes.

What is anchor text and how does it affect SEO?

Anchor text is the clickable text of a link. Internal links with descriptive, keyword-relevant anchor text signal to Google what the linked page is about. Use a mix of exact-match, partial-match and natural anchors to avoid looking manipulative.

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