Question 1

How do I plan a Black Friday email marketing campaign?

Accepted Answer

Black Friday email campaign timeline: Week before (Monday): teaser email — 'Something big is coming' with early access option. Thanksgiving (Thursday): soft launch for email subscribers only. Black Friday: main announcement email at 6am, reminder at 12pm if open rate under 20%, final push at 8pm 'Last chance today'. Saturday/Sunday: extended sale email if running through Cyber Monday. Cyber Monday: specific offers for Cyber Monday with a countdown timer. The most important email is the early access email to subscribers — it drives 2–3× higher revenue than the main launch email because subscribers feel valued.

Question 2

How far in advance should I plan a promotional campaign?

Accepted Answer

Planning timeline by campaign type: Black Friday / Cyber Monday — 8–12 weeks in advance for strategy and creative; 4 weeks for copy and design; 1 week for scheduling and QA. Product launch — 6–8 weeks minimum. Seasonal sale (Valentine's, Summer sale) — 4–6 weeks. Flash sale (under 72 hours) — 2 weeks minimum for email + social prep. The biggest mistake is underplanning email sequences — bulk campaigns sent without warming up list segments increase spam complaints and damage deliverability for months afterwards.

Question 3

How many emails should a promotional campaign include?

Accepted Answer

For a 7-day campaign: minimum 3 emails (launch, midpoint reminder, end of sale). Optimal 5 emails: (1) Teaser/early access; (2) Launch day; (3) Mid-campaign (new angle or product spotlight); (4) Final 24 hours; (5) Last chance (8 hours before end). For a 24-hour flash sale: 3 emails — launch, 12 hours in if conversion rate low, final 2 hours. List fatigue is real but overstated — during high-intent sale periods, your engaged subscribers expect frequent emails. Unengaged segments should be excluded.

Question 4

What social media posts should be part of a promo campaign?

Accepted Answer

Social media promo campaign structure: Before launch (D-3 to D-1): 2–3 teaser posts on each platform — no details, just anticipation. Launch day: announcement post (feed), stories with countdown sticker and swipe-up link, paid ad variation if running ads. During campaign: 1 daily post — product spotlight, social proof (testimonial), FAQ post. End of campaign: urgency post 24 hours before, final countdown post 2 hours before. Platform-specific: TikTok — native video unboxing or demo; Instagram — Reels + Stories + close friends early access; LinkedIn — written case study or ROI post for B2B.

Component	Output	Purpose
Email sequence	5 emails: teaser → launch → mid → final 24h → last chance	Drive revenue from your existing email list
Social posts	6 posts: 2 teaser + launch + spotlight + social proof + countdown	Build awareness and drive traffic across platforms
Ad copy	3 Google headline sets + 2 Facebook primary text variants	Paid traffic to your sale landing page
Hashtag set	15–20 hashtags by platform (Instagram, TikTok, LinkedIn, X)	Organic reach during the campaign window
Launch timeline	Day-by-day schedule from D-7 to D+1 with send times	Execution plan your team can follow without guesswork
Urgency hooks	5 countdown phrases + scarcity copy variants	Maximise conversion at end-of-campaign urgency window

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