Question 1

What makes a Twitter/X thread go viral?

Accepted Answer

Viral threads share these traits: (1) Hook tweet that creates curiosity or makes a bold claim — the hook is shown in feeds and determines whether anyone clicks to read more; (2) Immediate value delivery — tweet 2 should already be useful, not a preamble; (3) Short, punchy tweets — 150–240 characters each, one idea per tweet, no padding; (4) Lists or numbered points — scannable structure performs better than paragraphs; (5) A 'plot twist' or surprising insight mid-thread that rewards readers who continue; (6) A specific CTA at the end — follow for more, retweet if helpful, or link to a resource. The algorithm rewards thread completion rate, so every tweet must earn the next read.

Question 2

How many tweets should a thread have?

Accepted Answer

5–10 tweets for educational threads; 8–15 for storytelling threads. Under 5 tweets is barely a thread — you're better served by a single well-crafted tweet. Over 15 tweets risks reader drop-off unless the content is genuinely compelling throughout. The sweet spot for reach is 7–10: long enough to be substantive, short enough that completion rate (a key engagement signal) stays high.

Question 3

What is the best time to post a Twitter/X thread?

Accepted Answer

Best posting times for maximum initial engagement: weekdays 8–10am and 12–1pm in your primary audience's timezone. Threads posted during these windows catch commuters and lunch-break scrollers. Avoid late evening and weekends for professional content — engagement is lower. The first 30–60 minutes of engagement (retweets, replies, likes) heavily influence how widely the algorithm distributes the thread, so posting when your core audience is active is critical.

Question 4

How do I write a thread hook that gets clicks?

Accepted Answer

Thread hooks that perform: (1) Number promise — 'I read 50 cold email studies. Here's what actually works (thread):'; (2) Counterintuitive claim — 'The best founders I know work fewer hours than average. Here's why:'; (3) Story teaser — 'A year ago I had $200 in my account. Here's the exact thread of decisions that changed that:'; (4) Specific insight preview — 'Most people get productivity wrong. The mistake is in the morning, not the evening:'. The hook must fit in 280 characters and end with a signal that more follows — a colon, 'thread:' or '🧵' emoji.

Tweet	Role	What it must do
Tweet 1 (hook)	Thread opener	Create curiosity or make a bold claim — this is all that shows in feeds
Tweet 2	Immediate value	Deliver a useful insight immediately — no preamble or re-introduction
Tweets 3–7	Body value	One idea per tweet, punchy, 150–240 chars, scannable with numbers or bullets
Mid-thread twist	Retention hook	Surprising insight or "plot twist" that rewards readers who continued
Second-to-last	Build-up to CTA	Summarise the core insight or tease the payoff coming next
Last tweet (CTA)	Call to action	"Follow for more", "RT if this helped", or link to a resource

Tweet Thread Generator

Thread structure breakdown

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