Question 1

What should a Twitter/X bio include?

Accepted Answer

Twitter/X bio is 160 characters. Pack in: (1) What you do or make — one clear sentence; (2) Who you help or serve; (3) One credibility signal — company name, notable achievement, or brand; (4) A hint of personality or niche. Example: 'Product designer @Notion. I write about UX that doesn't make people feel stupid. 3× featured in Nielsen Norman Group.' Leave room for a CTA link in the URL field. Avoid: buzzwords without substance, vague titles like 'entrepreneur', excessive hashtags.

Question 2

What should a LinkedIn summary/about section include?

Accepted Answer

LinkedIn About section (2,600 char limit): (1) Hook — first 2–3 lines visible before 'see more', make them compelling; (2) What you do and for whom; (3) What makes your approach distinctive; (4) Key achievements with numbers; (5) Brief background; (6) CTA — what you want the reader to do (message you, visit your site, book a call). Write in first person. Break into short paragraphs — no dense text blocks. End with contact info. LinkedIn bios that include quantified achievements get 40% more profile views.

Question 3

What should an Instagram bio include?

Accepted Answer

Instagram bio is 150 characters. Structure: Line 1 — what you do (role or niche); Line 2 — who you help or what you create; Line 3 — credibility or personality detail; Line 4 — CTA with link ('↓ Get the free guide'). Use emoji sparingly for visual hierarchy — one per line maximum. Instagram searchable field is the Name field, not the bio — include your primary keyword in the Name field (visible on profile and search results).

Question 4

How do I write a professional bio in third person?

Accepted Answer

Third-person bios are used for: speaker profiles, press pages, 'About the author' sections, and professional directories. Structure: (1) Name + current role; (2) Primary expertise and who you serve; (3) Notable achievements, publications, or clients; (4) Background or how you got here; (5) Personal detail (location, hobbies) — optional but humanises. Keep under 150 words for speaker bios, under 300 words for press/about-author. Use the bio generator to produce both first-person (social) and third-person (press) versions simultaneously.

Platform	Char limit	Tone	Key tip
Twitter / X	160 chars	Punchy, personal	Use every character — add a link in the URL field, not the bio
LinkedIn	2,600 chars	Professional, specific	Hook in first 3 lines (visible before "See more")
Instagram	150 chars	Visual, emotive	Add primary keyword in the Name field, not the bio
TikTok	80 chars	Casual, niche-forward	Emoji work well; mention your content type clearly
YouTube	1,000 chars	Informative, subscribable	Tell viewers exactly what you post and how often
Threads	150 chars	Conversational	Imports from Instagram but can be customised separately

Bio Generator

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One form. Bios for every platform.