All tools
Marketing tools

Landing Page Analyzer

Paste any landing page URL and get a scored analysis of your CTA, headline, social proof and structure — with specific, prioritised fixes.

CTA analysis Headline score Social proof check Above-the-fold audit Page structure Prioritised fixes
Get started free Sign in

Free · No credit card · 50 credits/day

What gets analyzed

🎯

CTA analysis

Checks CTA clarity, placement (above fold?), button text specificity and number of competing calls-to-action. Flags vague CTAs like "Submit" or "Learn more".

📰

Headline scoring

Evaluates the H1 for benefit focus vs feature listing, specificity, length (under 10 words is optimal), and presence of power words.

Social proof audit

Identifies presence and placement of testimonials, review counts, customer logos and case studies — and flags missing proof near the CTA.

📐

Above-fold audit

Checks what's visible before scrolling: headline, subheadline, CTA and supporting image. 50% of visitors leave without scrolling.

🏗️

Page structure

Reviews the section flow: does the page follow Problem → Solution → Proof → CTA? Flags missing sections and poor ordering.

Prioritised fixes

Outputs fixes ranked by estimated conversion impact — so you work on the highest-leverage change first, not the easiest one.

Frequently asked questions

What makes a high-converting landing page?

Five key characteristics: (1) Headline states the benefit, not the feature; (2) Single primary CTA above the fold — no competing CTAs; (3) Social proof near the CTA; (4) Benefit-focused copy addressing the visitor's pain point; (5) Fast load time — every extra second reduces conversions by 7%. Average landing page conversion: 2–5%. Top quartile: 10%+.

How many CTAs should a landing page have?

One primary CTA per page. Multiple different CTAs (e.g., "Start free trial" + "Book a demo" + "Download guide") create decision paralysis and reduce conversion. If you need to serve two audiences, build two landing pages. Long pages can repeat the same CTA button every 2–3 sections — that's reinforcement, not competition.

What is a good landing page load time?

Under 2 seconds. Under 1 second for mobile. 53% of mobile users abandon pages taking over 3 seconds (Google). Each 100ms mobile delay reduces conversions up to 8% (Deloitte). Target Core Web Vitals: LCP under 2.5s, FID under 100ms, CLS under 0.1. Most speed issues come from unoptimised hero images, render-blocking scripts and lack of CDN.

What social proof elements work best on landing pages?

In order of conversion impact: (1) Customer reviews with name and photo; (2) Aggregate score with count ("4.8/5 from 1,200 reviews"); (3) Recognisable customer logos; (4) Specific outcome testimonials ("We went from 2% to 7% conversion in 30 days"); (5) Case studies for high-consideration purchases. Vague testimonials and stock photo faces reduce trust.

Related marketing tools

More tools to improve conversion rates.

A/B Test Calculator

Calculate significance of changes made after the audit.

Conversion Rate Calculator

Measure before-and-after impact of landing page changes.

Ad Copy Generator

Ensure your ad copy matches your landing page headline.

Find what's killing your conversions

Free account. 50 credits per day. Access to 75+ tools instantly.

Create free account →