All tools
Marketing tools

Competitor Analyzer

Paste any competitor URL and instantly extract their title tag, meta description, headings, keyword focus and tech stack — in seconds.

Title tag Meta description Heading structure Keyword signals Tech stack detection Word count
Get started free Sign in

Free · No credit card · 50 credits/day

What the analyzer extracts

🏷️

Title tag

The exact title tag text, character count, target keyword position and whether it fits within the 60-character display limit in Google Search results.

📝

Meta description

The meta description text, character count and whether it falls within the 160-character optimal range. Includes the primary call-to-action phrasing.

📋

Heading structure

Full H1–H4 heading tree showing how the competitor organises their content. Reveals keyword targeting strategy and content architecture at a glance.

🔑

Keyword signals

Most-repeated meaningful terms across title, headings and body text — a proxy for their primary and secondary keyword targets without a paid SEO tool.

⚙️

Tech stack

CMS, frameworks, analytics tools, chat widgets, A/B testing platforms and CDN detected from page source, headers and cookie fingerprints.

📊

Page metrics

Approximate word count, number of images, internal link count and social meta tag presence (Open Graph, Twitter Card) for quick content benchmarking.

Frequently asked questions

What should I look for when analyzing a competitor's page?

Seven key things: (1) Title tag — what keyword are they targeting? (2) Meta description — what benefit claim do they lead with? (3) H1 — how is their headline framed? (4) H2s — what sections do they prioritise? (5) Word count — thin vs. informational content; (6) Internal linking — which pages are they pushing authority toward? (7) Tech stack — what conversion tools are they using that you're not?

How do I find what keywords a competitor is targeting?

On-page signals are free and immediate: title tag, H1, H2s, URL slug and first paragraph directly reflect the keyword being optimised for. For deeper analysis (what queries rank, search volume, position), you need Ahrefs, Semrush or Moz. The competitor analyzer extracts on-page signals instantly — perfect for quick audits without a paid SEO subscription.

How do I detect the tech stack of a competitor's website?

Tech detection reads page source, HTTP headers, cookies and meta tags for known fingerprints: generator meta (WordPress, Webflow), script paths (Shopify, Wix), cookie names (HubSpot, Intercom), CDN headers (Cloudflare). The analyzer checks these automatically. Wappalyzer browser extension does the same manually for sites with obfuscated source.

Is competitor analysis legal?

Yes. Analyzing publicly available web pages is legal in virtually all jurisdictions — you're reading information accessible to any browser. What's not legal: scraping at scale in violation of ToS, bypassing login walls, copying copyrighted text, or violating GDPR/CCPA with scraped data. Single-page analysis as this tool performs is standard practice and clearly within legal bounds.

Related marketing tools

More tools for competitive research.

Landing Page Analyzer

Audit your own landing page with the same criteria.

 Ad Copy Generator

Generate copy that differentiates from what you found.

 AIDA Framework Generator

Structure your response to competitor messaging.

Know what you're up against

Free account. 50 credits per day. Access to 75+ tools instantly.

Create free account →