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Social Media Image Size Guide

Up-to-date image dimensions for every platform and format — Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok and Pinterest, all in one place.

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Quick reference — key image sizes

Platform Format Dimensions Ratio
Instagram Post (portrait — highest reach) 1080 × 1350 px 4:5
Instagram Stories / Reels 1080 × 1920 px 9:16
Facebook Post image 1200 × 630 px 1.91:1
Facebook Cover photo 820 × 312 px 2.7:1
Twitter / X Post image 1200 × 675 px 16:9
LinkedIn Post image 1200 × 627 px 1.91:1
LinkedIn Cover photo (personal) 1584 × 396 px 4:1
YouTube Thumbnail 1280 × 720 px 16:9
YouTube Channel art (banner safe zone) 1546 × 423 px 3.65:1
TikTok Video / image post 1080 × 1920 px 9:16
Pinterest Standard pin 1000 × 1500 px 2:3

Frequently asked questions

What is the best image size for Instagram posts?

Portrait 1080×1350px (4:5) — takes up more vertical screen space, highest engagement. Square 1080×1080px (1:1) — works in feed, explore and profile grid. Landscape 1080×566px — lowest engagement. Stories/Reels: 1080×1920px (9:16). Keep all files under 1080px wide — anything larger gets compressed.

What size should a LinkedIn profile and cover photo be?

Profile photo: 400×400px minimum (displayed at 200×200px, cropped to circle). Personal cover: 1584×396px (4:1). Company logo: 300×300px. Company cover: 1128×191px — unusual wide ratio, center your content. Post image: 1200×627px or 1080×1080px. Article cover: 1200×644px.

What is the recommended size for a YouTube thumbnail?

Thumbnail: 1280×720px (16:9), under 2MB, JPG/PNG/GIF/BMP. Channel banner: 2560×1440px total, but safe zone is 1546×423px centered. Profile photo: 800×800px (displayed as circle). High contrast, readable text at small size, and a human face with emotion all increase CTR.

What image size does TikTok use?

Videos and images: 1080×1920px (9:16 vertical) for highest engagement — fills the full screen. Also supports 1:1 square (1080×1080px) and 16:9 landscape (1920×1080px). Profile photo: 200×200px circle. Keep important elements away from the top 15% and bottom 20% where UI overlays appear.

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